How to actually choose a company name

faboga.com is six letters, opens with a strong consonant, and carries no meaning to argue with. If you are naming something, here is the process worth following.

Decide what kind of name you want first

• Descriptive — says what you do. Easy to understand, nearly impossible to trademark, ages badly when you pivot.
• Suggestive — hints at a quality. Salesforce, Firefox. Good balance, harder to find.
• Invented — means nothing. Kodak, Xerox, Zalando. Maximum legal protection, maximum marketing spend to build meaning.
• Borrowed — an existing word used off-label. Apple, Amazon, Oracle. Memorable, and usually already taken.

Run the boring checks before you fall in love

Search the trademark register in every market you plan to sell in — in Australia that is IP Australia's ATMOSS, and it is free. A name already registered in your class is a problem you will meet later at the worst possible time.

Check the .com is available or purchasable. Check the handle on the two or three platforms you will actually use. Say it aloud to someone on a phone call and have them spell it back.

The traps

Deliberate misspellings of real words look clever and cost you forever in spelling corrections. Names that are hard to pronounce get avoided in conversation, which quietly kills word of mouth.

And a name tied to a place or a founder's surname constrains you in ways that are invisible on day one and obvious at year five.

What you could build here

Three directions that would work on this name. None of them is the only answer — it is your name once it is yours.

1. A consumer brand. Warm, round sounds, easy to say in any accent. It sounds like something friendly rather than something technical.
2. A platform or marketplace. Meaningless names scale across categories in a way descriptive ones never manage.
3. An acquisition you make before you need it. Short clean .coms only get more expensive, and the good ones go quietly.

Who you would be buying from

We build and run the sites below. That is the whole pitch: this name is not sitting in a speculator's spreadsheet — it comes from people who make things on the web and know what a good name is worth to someone who is going to use it.

• OMXUSThe studio behind all of this — software, licensing, and the infrastructure the rest of these sites run on.
• DnD Dice RollerA dice tool with no ads, no sign-up and no loading screen. It exists because every other one is exhausting.
• Legend RollerCharacter sheets, campaign rolling and party state, built for people who actually run games weekly.
• HorrorMoviesListCurated horror with real writing behind the picks, not scraped metadata dressed up as a list.
• MyNESGamesYour own NES ROMs, playable in a browser tab, with nothing uploaded anywhere.
• VoteAussieDigital identity with no central authority — Australia already runs elections without ID, so this asks why the internet cannot.
• The Price of WarA 3D memorial that makes the number of dead something you have to move through rather than read.
• NumeroscopeNumerology written honestly — for reflection, not prophecy. Proof that a mystical niche can be done without lying to anyone.
• Text Diff OnlinePaste two things, see what changed. Free, instant, nothing leaves the browser.
• NeuAIs ObservatoryA modular observatory for watching how AI systems actually behave.

Search everything we have made →